Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

Xehetasun bibliografikoak
Egile nagusia: Mooij, Marieke K. de 1943- (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Los Angeles SAGE 2019.
Edizioa:Fifth edition.
Gaiak:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.