Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

Detalles Bibliográficos
Autor principal: Mooij, Marieke K. de 1943- (Autor)
Formato: Libro
Lenguaje:English
Publicado: Los Angeles SAGE 2019.
Edición:Fifth edition.
Materias:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.