Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

书目详细资料
主要作者: Mooij, Marieke K. de 1943- (Author)
格式: 图书
语言:English
出版: Los Angeles SAGE 2019.
版:Fifth edition.
主题:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.