Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

書目詳細資料
主要作者: Mooij, Marieke K. de 1943- (Author)
格式: 圖書
語言:English
出版: Los Angeles SAGE 2019.
版:Fifth edition.
主題:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.