Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

Bibliografiske detaljer
Hovedforfatter: Mooij, Marieke K. de 1943- (Author)
Format: Bog
Sprog:English
Udgivet: Los Angeles SAGE 2019.
Udgivelse:Fifth edition.
Fag:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.