Sethna, Z., & Blythe, J. (2019). Consumer behaviour (4th edition.). SAGE Pub.
Chicago Style (17th ed.) CitationSethna, Zubin, and Jim Blythe. Consumer Behaviour. 4th edition. Thousand Oaks, CA: SAGE Pub, 2019.
MLA (9th ed.) CitationSethna, Zubin, and Jim Blythe. Consumer Behaviour. 4th edition. SAGE Pub, 2019.
Warning: These citations may not always be 100% accurate.