Strategic management of technological innovation

"Innovation is a beautiful thing. It is a force with both aesthetic and pragmatic appeal: It unleashes our creative spirit, opening our minds to hitherto undreamed of possibilities, while accelerating economic growth and providing advances in such crucial human endeavors as medicine, agricultur...

ver descrição completa

Detalhes bibliográficos

Autor principal:	Schilling, Melissa A. (Author)
Resource Type:	Livro
Idioma:	English
Publicado em:	New York McGraw-Hill Education [©2020]
Edição:	Sixth edition.
Assuntos:	Technological innovations > Management. New products > Management. Strategic planning.