Malcolm McDonald on marketing planning understanding marketing plans and strategy
"A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies,price and sales strategies, how to define markets and segments,...
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | গ্রন্থ |
| ভাষা: | English |
| প্রকাশিত: |
United Kingdom, New York
Kogan Page
2017.
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| সংস্করন: | 2nd edition. |
| বিষয়গুলি: |