Cita APA (7th ed.)

McDonald, M. (2017). Malcolm McDonald on marketing planning: Understanding marketing plans and strategy (2nd edition.). Kogan Page.

Cita Chicago (17th ed.)

McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. 2nd edition. United Kingdom, New York: Kogan Page, 2017.

Cita MLA (9th ed.)

McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. 2nd edition. Kogan Page, 2017.