McDonald, M. (2017). Malcolm McDonald on marketing planning: Understanding marketing plans and strategy (2nd edition.). Kogan Page.
Citace podle Chicago (17th ed.)McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. 2nd edition. United Kingdom, New York: Kogan Page, 2017.
Citace podle MLA (9th ed.)McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. 2nd edition. Kogan Page, 2017.
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