00000cam a22000004i 4500 UP-99796217613871169 Buklod 20230506164323.0 a ||| u ta 211004s xx d r |||| u| 9781591848363(hardcover) (iLib)UPD-00528672791 TMC-1758 Forefront Php1819.55 DLC DTMC rda eng HD62.5 W44 2015 Weinberg, Gabriel author. Traction how any startup can achieve explosive customer growth Gabriel Weinberg and Justin Mares. New York, New York Portfolio/Penguin [2015] ©2015 xiii, 222 pages 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes index. Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index. "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com. New business enterprises. Marketing Management. Success in business. Marketing Management. New business enterprises. Success in business. Mares, Justin author. Book FO UPD TMC HD 62.5 W44 2015 Book