Evaluating public communication exploring new models, standards, and best practice - Macnamara, Jim (London Routledge, 2018)
Why We Need to Critically Examine Communication -- Evaluation of Communication – Key Concepts, Principles, and Theories -- Models Informing Evaluation of Communication -- Metrics, Analytics, and Beyond: The Evolving Evaluation Landscape -- Informal Methods to Evaluate Public Communication -- Research Approaches and Key Procedures -- Quantitative Methods to Evaluate Public Communication -- Qualitative and Mixed Methods to Evaluate Public Communication -- Reporting and Using Evaluation -- Learning from Best (and Worst) Practice: International Case Studies.
Includes bibliographical references and index
Keywords: Communication -- Social aspects