Clow, K. E., & James, K. E. (2014). Essentials of marketing research: Putting research into practice. SAGE.
Citación estilo ChicagoClow, Kenneth E., and Karen E. James. Essentials of Marketing Research: Putting Research into Practice. Thousand Oaks, California: SAGE, 2014.
Cita MLAClow, Kenneth E., and Karen E. James. Essentials of Marketing Research: Putting Research into Practice. SAGE, 2014.
Warning: These citations may not always be 100% accurate.