Clow, K. E., & James, K. E. (2014). Essentials of marketing research: Putting research into practice. SAGE.
Cita Chicago (17th ed.)Clow, Kenneth E., i Karen E. James. Essentials of Marketing Research: Putting Research into Practice. Thousand Oaks, California: SAGE, 2014.
Cita MLA (9th ed.)Clow, Kenneth E., i Karen E. James. Essentials of Marketing Research: Putting Research into Practice. SAGE, 2014.
Atenció: Aquestes cites poden no estar 100% correctes.