APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. J. (2019). MKTG12: Principles of marketing (Student edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joe F. Hair, and Carl Jr McDaniel. MKTG12: Principles of Marketing. Student edition. Boston, MA, USA: Cengage Learning, 2019.

MLA (9th ed.) Citation

Lamb, Charles W., et al. MKTG12: Principles of Marketing. Student edition. Cengage Learning, 2019.