APA (7th ed.) Citation

Yeung, R. (2011). I Is for influence: The new and surprising science of persuasion. Macmillan.

Chicago Style (17th ed.) Citation

Yeung, Rob. I Is for Influence: The New and Surprising Science of Persuasion. London: Macmillan, 2011.

MLA (9th ed.) Citation

Yeung, Rob. I Is for Influence: The New and Surprising Science of Persuasion. Macmillan, 2011.