00000cam a22000004a 4500 UP-99796217613765471 Buklod 20210630130356.0 m o u ta 210630s2019 xx d r |||| u| 9781788921855 (pbk) (iLib)UPD-00524274215 DLC DEDUC rda eng DMLUC P 53.453 S56 2019 Sloganization in language education discourse conceptual thinking in the age of academic marketization edited by Barbara Schmenk, Stephan Breidbach and Lutz Kèuster. Bristol Multilingual Matters [2019] ix, 178 pages 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Sloganization in language education discourse: introduction / Barbara Schmenk, Stephan Breidbach, Lutz Kèuster -- We innovators / David Gramling -- The only turn worth watching in the 20th century is Tina Turner's: how the sloganization of foreign language research can impede the furthering of knowledge and make life difficult for practitioners / Dietmar Risler -- Slo(w)ganization: against the constant need for re-inventing the discourse on language education: the case of "multiple intelligences" / Gerhard Bach -- Just another prefix? from inter- to transcultural foreign language learning and beyond / Britta Viebrock -- On common "exposure" and expert "input" in second language education and study abroad / John Plews -- What on earth is "language commodification"? / David Block -- Superdiversity and why it isn't: reflections on terminological innovation and academic branding / Aneta Pavlenko -- Sloganization: just another slogan? / Barbara Schmenk, Stephan Breidbach, Lutz Kèuster. "This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes"--Provided by publisher. Language and languages Study and teaching. Jargon (Terminology) Schmenk, Barbara editor. Breidbach, Stephan editor. Kèuster, Lutz editor. FO UPD DEDUC P 53.453 S56 2019 Book