Comparative analysis of visual merchandising preferences of generation Z college students and visual merchandising strategies of selected local retail brands

Bibliographic Details
Main Author: Luna, Kathleen Kaye L. (Author)
Other Authors: Maristela, Candy Mae M. (adviser.)
Resource Type: Thesis
Language:English
Published: Quezon City College of Home Economics, University of the Philippines Diliman 2020.
Subjects:
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040 |a DCHE  |e rda 
041 |a eng 
042 |a DMLUC 
090 |a LG 993.5 2020 C56  |b L85 
100 1 |a Luna, Kathleen Kaye L.  |e author. 
245 1 0 |a Comparative analysis of visual merchandising preferences of generation Z college students and visual merchandising strategies of selected local retail brands  |c Byan Nicholas Q. Del Castillo ; Candy Mae M. Maristela, thesis adviser.  
264 1 |a Quezon City  |b College of Home Economics, University of the Philippines Diliman  |c 2020. 
300 |a xiv, 155 leaves  |b color illustrations  |c 28 cm. +  |e 1 CD ROM (4 3/4 in.) 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
502 |a Thesis (B.S. Clothing Technology)--University of the Philippines Diliman  |d 19 June 2020. 
506 0 |a Classification: F 
650 0 |a Visual merchandising. 
650 0 |a Retail stores. 
700 1 |a Maristela, Candy Mae M.  |e adviser. 
905 |a UP 
905 |a FI 
852 1 |a UPD  |b DCHE  |h LG 993.5 2020 C56  |i L85 
942 |a Thesis