Marketing research for the tourism, hospitality and events industries

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct rese...

全面介绍

书目详细资料
主要作者: Kolb, Bonita M. (Author)
格式: 图书
语言:English
出版: London Routledge [2018]
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