Marketing research for the tourism, hospitality and events industries

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct rese...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Kolb, Bonita M. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London Routledge [2018]
Schlagworte: