The global code how a new culture of universal values is reshaping business and marketing

The global code how a new culture of universal values is reshaping business and marketing

Podrobná bibliografie
Hlavní autor: Rapaille, Clotaire (Autor)
Médium: Kniha
Jazyk:English
Vydáno: New York, NY St. Martin's Press 2015.
Vydání:First edition.
Témata:
Culture diffusion.
Culture and globalization.
Cosmopolitanism > Economic aspects.
Values > Economic aspects.