TY  - BOOK
T1  - The global code how a new culture of universal values is reshaping business and marketing
A1  - Rapaille, Clotaire
LA  - English
PP  - New York, NY
PB  - St. Martin's Press
YR  - 2015
ED  - First edition.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217613610539
OP  - 291
CN  - GN 365 R37 2015
SN  - 9781137279712 (alk. paper)
KW  - Culture diffusion.
KW  - Culture and globalization.
KW  - Cosmopolitanism : Economic aspects.
KW  - Values : Economic aspects.
ER  -