Integrated advertising, promotion and marketing communications

Integrated advertising, promotion and marketing communications

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Detalles Bibliográficos
Autores principales: Clow, Kenneth E. (Autor), Baack, Donald (Autor)
Formato: Libro
Lenguaje:English
Publicado: Upper Saddle River, N.J. Pearson Prentice Hall [2004]
Edición:2nd ed.
Materias:
Communication in marketing.
Advertising.