APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2004). Integrated advertising, promotion and marketing communications (2nd ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion and Marketing Communications. 2nd ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2004.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion and Marketing Communications. 2nd ed. Pearson Prentice Hall, 2004.