APA-referens (7:e uppl.)

Clow, K. E., & Baack, D. (2004). Integrated advertising, promotion and marketing communications (2nd ed.). Pearson Prentice Hall.

Chicago-referens (17:e uppl.)

Clow, Kenneth E., och Donald Baack. Integrated Advertising, Promotion and Marketing Communications. 2nd ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2004.

MLA-referens (9:e uppl.)

Clow, Kenneth E., och Donald Baack. Integrated Advertising, Promotion and Marketing Communications. 2nd ed. Pearson Prentice Hall, 2004.