Beyond the brand why engaging the right customers is essential to winning in business

Beyond the brand why engaging the right customers is essential to winning in business

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Bibliografiske detaljer
Hovedforfatter: Winsor, John 1959- (Author)
Format: Bog
Sprog:English
Udgivet: Chicago Dearborn Trade Pub. c2004.
Fag:
Product management.
Brand loyalty.