Beyond the brand why engaging the right customers is essential to winning in business

Beyond the brand why engaging the right customers is essential to winning in business

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Dades bibliogràfiques
Autor principal: Winsor, John 1959- (Autor)
Format: Llibre
Idioma:English
Publicat: Chicago Dearborn Trade Pub. c2004.
Matèries:
Product management.
Brand loyalty.