Citazione Stile APA (7a Edizione)

Winsor, J. (2004). Beyond the brand: Why engaging the right customers is essential to winning in business. Dearborn Trade Pub.

Citazione stile Chigago Style (17a edizione)

Winsor, John. Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business. Chicago: Dearborn Trade Pub, 2004.

Citatione MLA (9a ed.)

Winsor, John. Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business. Dearborn Trade Pub, 2004.