00000cam a22000004i 4500 UP-99796217613516177 Buklod 20201016100318.0 t r 000 0 ta 180420t20182018nyua rb |001 0|eng c 9781138638822 (paperback) (iLib)UPD-00517673977 MC-27150 Forefront Php2,586.89 Prof. D. Labiste DLC DMC rda eng P 96 S78 M34 2018 McErlean, Kelly author. Interactive narratives and transmedia storytelling creating immersive stories across new media platforms Kelly McErlean. New York Routledge, Taylor & Francis Group [2018] vii, 202 pages illustrations 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 185-192) and index. Introduction -- Traditional narrative texts -- Subjective interpretation -- Sound design -- Visual montage -- Codifying story elements -- Interactive narratives -- The business of transmedia storytelling -- Conclusion. "Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, VR and AR, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multi-platform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world. An accompanying eResource includes links to other interactive narrative and transmedia resources and videos"--Provided by publisher. Storytelling in mass media. Digital storytelling. Interactive multimedia. FO UPD DMC P 96 S78 M34 2018 Book