A Semiotic analysis of ABS-CBN Network logos using Peirce's theory of signs and Austin and Searle's speech act theory - Carranza, Kamille Joyce E.; Tabios, Anna Leah A.; Castro, Maria Corazon Saturnina A. (Quezon City College of Arts and Letters, University of the Philippines Diliman, 2005)
Thesis (B.A. in English Studies : Language)--University of the Philippines Diliman
Includes bibliographical references and appendices.