Signifying masculinity a semiotic analysis of San Miguel Beer Pale Pilsen television advertisements - Bernardo, Charlene Grace D.; Ventura-Aureus, Eloisa May P. (Quezon City College of Arts and Letters, University of the Philippines Diliman, 2007)
Thesis (B.A. in English Studies : Language)--University of the Philippines Diliman
Includes bibliographical references and appendices.