Exploring brand personality congruence measurement and application in the casual dining restaurant industry

Exploring brand personality congruence measurement and application in the casual dining restaurant industry

Bibliographic Details
Main Author: Asperin, Amelia Estepa (Author)
Format: Electronic Resource
Language:English
Published: Ann Arbor Michigan ProQuest Information and Learning Company [2008]
Subjects:
Brand personality.
Brand personality congruence.
Brand loyalty.
Online Access:https://drive.google.com/file/d/1nqUhjfmPqqanTw6eLmRcNEPOR-KmVP09/view