Marketing and managing tourism destinations
"Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of des...
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| Aineistotyyppi: | Kirja |
| Kieli: | English |
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New York
Routledge
[2013]
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| Aiheet: |