00000cam a22000004a 4500 UP-99796217613456406 Buklod 20200810133108.0 t r |||| u| ta 200810s2013 xx d r |||| u| 9780415672498 (iLib)UPD-00516576323 DLC DCHE rda eng DMLUC G 155 A1 M677 2013 Morrison, Alastair M. author. Marketing and managing tourism destinations Alastair M. Morrison. New York Routledge [2013] xxxiii, 596 pages illustrations 26 cm. text rdacontent unmediated rdamedia volume rdacarrier "Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets."--Provided by publisher. Tourism Marketing. Tourism Management. FO UPD DCHE G 155 A1 M677 2013 Book