Advertising in the internet central and peripheral cues used in internet ads and routes to persuasion used by internet and browsers
The study attempted to describe and analyze the content and general format of Internet ads which mainly promote products. The Internet users, specifically browsers of ads were also studied to determine the actual routes of attitude-building and decision-making process toward purchasing what the ad s...
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| Formato: | Tese |
| Idioma: | English Filipino |
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