The Image and culture of the UP CMC and its role on the emergence of change in the social behavior of its students

Each person has a highly organized belief-attitude-value system which guides their behavior. This is basically the idea behind Rokeach's theory on Beliefs, Attitudes and Values. This theory guided the proponent of the study as she investigated the relationship between CMC students' percept...

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Bibliographic Details

Main Author:	Santiano, Abigail R. 1977- (Author)
Corporate Author:	University of the Philippines Diliman College of Mass Communication
Other Authors:	Paragas, Fernando DL Cruz (thesis adviser.), dela Cruz, Marichelle S.D (joint author.)
Format:	Thesis
Language:	English Filipino
Subjects:	Interpersonal relations > Philippines.