00000ctm a22000003a 4500 UP-99796217613424648 Buklod 20200706182540.0 t gr 000 0 ta 200706s2000 xx d r |||| u| (iLib)UPD-00516573232 DMC rda eng fil Gonzales, Abigail Salvador author. Feminism in Cartoon Network programs a content analysis by Abigail Salvador Gonzales. Quezon City College of Mass Communication, University of the Philippines Diliman 2000. 92 leaves color illustrations 28 cm text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Broadcast Communication)--University of the Philippines Diliman October 2000. Available to the general public. "Feminism in Cartoon Network Programs : A Content Analysis" is a study which sought to determine how the cable channel Cartoon Network portrays its female characters. It achieved this with the use of the content analysis research method in order to arrive at an objective and scientifically sound conclusion. Cartoon Network programs were recorded from 9 to 11 in the morning (before children go to school) and 4 to 6 in the afternoon (after children arrive from classes). This recording continued until the episodes hit the target sample of one hundred (100). Therefore a total of one hundred content analysis forms were accomplished. In the said forms, different aspects of the female characters were scrutinized. Their number and visibility, the roles they played in relation to the plot, their occupation, their economic standing, their social roles, their aesthetic appeal, their positive and negative traits, their problems, and the rate they solve these problem were all studied to determine how Cartoon Network paints the image of the female. In addition to these, the patterns of dominance between the female and the male characters were also taken into consideration to determine who dominates whom for most of the time. Findings proved to be astounding. Although there were substantially more males cast in the lead roles, the males were usually dominated by the female characters, who were mostly cast as extras. The method of domination most utilized was physical force. The female characters were in fact, stronger that their male counterparts. This is proof that the "weaker sex" stereotype attached to the female gender is not very evident in Cartoon Network. Besides extra-ordinary strength, these female characters had more positive traits that negative traits. They were caring and intelligent individuals who did not need outside help in solving their problems. These problems of theirs did not revolve around household of superficial dilemmas either. They were conflicts of universal concern such as fighting crime, saving the world, overcoming one's self and battling against evil forces. Cartoon Network provides an innovative, though not extremely radical, portrayal of females. Its programs glorify the image of the female through the female cartoon character's physique, personality, and intelligence. Cartoon Network has an ample number of female characters in its episodes who are not typecasts of the traditional and submissive "weaker sex". Cartoon characters Women dentity. Cartoon Network Femininity in motion pictures. University of the Philippines Diliman College of Mass Communication. FI UP UPD DMC Thesis