00000ctm a22000003a 4500 UP-99796217613424646 Buklod 20200706182142.0 t gr 000 0 ta 200706s2000 xx d r |||| u| (iLib)UPD-00516573230 DMC rda eng fil Gomez, Cherrie Rose I. author. As seen on TV a study on the role of TV ads with sexual content to the interaction of adolescents by Cherrie Rose I. Gomez. Quezon City College of Mass Communication, University of the Philippines Diliman 2000. xii, 267 leaves color illustrations 28 cm text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Communication Research)--University of the Philippines Diliman March 2000. Available to the general public. This study aims to find out if television ads with sexual content influence the interaction of adolescents with the opposite sex. It also aims to find out if there is a difference between the interpretation of the males and females of the ads with sexual content. The methods used in the study are focus group discussions and textual analysis of the advertisements. The group discussions were used to find out what the adolescents think of the said advertisements and how they use it. It was also used to determine which among the television ads today contain sexual content. Textual analysis of the advertisements were employed to determine if the said do contain sexual content and to what degree. The subjects for the study are students from three different types of high schools: the exclusive for boys, the exclusive for girls and the co-ed. The respective schools are: San Beda College, St. Scholastica's College of Manila, St. Paul's College of Parañaque, Sta. Catalina and Claret School of Quezon City. They were chosen because of their environment. It was perceived that adolescents from exclusive schools tend to think and interact differently with opposite sex compared to those who came from co-ed schools. The theories that were used to explain the phenomenon were Comstock's Psychological Model of TV Effects on Individual Behavior, the Individual Differences Theory and the Two-cultures Theory of Gender-linked Language Differences. The advertisements that were analyzed were those that were suggested by the students themselves. This is to determine which among the ads shown today contain sexual content based on their standards. These ads are as follows: Manila Pure, Sprite, Trust Condoms, Tanduay, White Castle, Axe, White Flower and Nizoral Cream. It was found that adolescents are influenced by the ads with sexual content because they use these to socialize and as topics for conversation. They also use these ads as a basis for an icebreaker when meeting someone. They incorporate the elements of the advertisement, maibly the dialogue, to elicit a response from the opposite sex. The informants considered the model's status in the movie industry when they label an ad as sexual. Not all ads contained the criteria set by the subjects. Most of them have only or two of the characteristics. Sex in advertising Philippines. Sex on television Philippines. University of the Philippines Diliman College of Mass Communication. FI UP UPD DMC Thesis