The Influence of narrowcasting in the programming and management of DWNU 107.5 a case study

This case study was conducted to assess the influence of impact of narrowcasting in the management and programming of an FM radio station. Narrowcasting or niche programming is a type of programming strategy that specifically targets a particular type of audience. Rather than attempting to reach a b...

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Bibliographic Details
Main Author: Gahol, Carlo Roman L. (Author)
Resource Type: Thesis

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-108TH (2000) Room-use Only On-Shelf