Exposure to "Sa Mata ng Isang Bata" ad campaign and the awareness and knowledge of, and attitude towards being a good role model to younger children of fourth year high school students from exclusive boys schools in Metro Manila

Exposure to "Sa Mata ng Isang Bata" ad campaign and the awareness and knowledge of, and attitude towards being a good role model to younger children of fourth year high school students from exclusive boys schools in Metro Manila

Détails bibliographiques
Auteur principal: Velhagen, Robert A. (Auteur)
Autres auteurs: Sevilla, Andres G. (adviser.)
Format: Thèse
Langue:English
Sujets:
Television advertising > Social aspects.
Advertising, Public service > Philippines.
Advertising and youth > Philippines.