In advertising, how is social media superior to tri-media?

In advertising, how is social media superior to tri-media?

Bibliographic Details
Published in:Philippine Daily Inquirer Ja-D, Mon-Sat (2015).
Main Author: Roberto, Ned
Format: Article
Language:English
Subjects:
Social media.
Online Access:http://dspace.engglib2.upd.edu.ph/jspui