Cable TV the universal medium? : a study on the influence of cable TV on the use of traditional media forms

This study deals with the influence of cable television over the use of traditional media forms, which include television, radio, newspapers, film, magazines and VHS tapes and the centrality of cable television as media form. Both the quantitative and qualitative methods were utilized to answer the...

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Detalles Bibliográficos
Autor Principal: Casta, Maria Corazon C. (Author)
Autor Corporativo: University of the Philippines Diliman College of Mass Communication
Outros autores: Reyes, Linover C. (joint author.)
Resource Type: Thesis
Idioma:English
Filipino
Subjects:

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-78TH (2000) Room-use Only On-Shelf