This study will shock you an examination and analysis of clickbait articles on Facebook and its effect on audience perception of source credibility

The study focuses on the perception of source credibility, specifically the students of University of the Philippine Diliman, when it comes to clickbait headlines posted on Facebook. A structured survey was used as a primary research instrument for quantitative and qualitative measures of the study....

Ful tanımlama

Detaylı Bibliyografya

Yazar:	Saunar, Ciara Marie (Yazar)
Müşterek Yazar:	University of the Philippines Diliman. College of Mass Communication
Diğer Yazarlar:	Khan, Rachel E. (thesis adviser.)
Materyal Türü:	Tez
Dil:	English