The road less travelled a case study of ABC 5's primetime programming and viewership opinions of Quezon City residents

"The competition in the Philippine television industry is dominated by two networks - ABS CBN 2 and GMA 7. In their quest to obtain the number one spot and to maintain that position, these two networks end up mimicking each other's programming. The spotlight is therefore concentrated in th...

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Bibliografski detalji
Glavni autor: Lat, Penn Camille 1985- (Autor)
Format: Disertacija
Jezik:English