Online political brands and Philippine elections a content analysis of 2019 Philippine senatorial candidates' official Facebook pages and posts
In the history of political marketing, the concept of 'brands' emerged out of satire. Alongside technological advancements, political candidates have adapted respective branding strategies to maintain their presence in the voters' minds. Nonetheless, 'watered-down', personal...
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| Format: | Thèse |
| Langue: | English |
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