Online political brands and Philippine elections a content analysis of 2019 Philippine senatorial candidates' official Facebook pages and posts

In the history of political marketing, the concept of 'brands' emerged out of satire. Alongside technological advancements, political candidates have adapted respective branding strategies to maintain their presence in the voters' minds. Nonetheless, 'watered-down', personal...

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Tác giả chính:	Setias, Veronica Rainne Wamelda (Tác giả)
Tác giả của công ty:	University of the Philippines Diliman. College of Mass Communication
Tác giả khác:	San Pascual, Ma. Rosel (thesis adviser.)
Định dạng:	Luận văn
Ngôn ngữ:	English
Những chủ đề:	Political campaign > Philippines. 4aMarketing > Political aspect.