Online political brands and Philippine elections a content analysis of 2019 Philippine senatorial candidates' official Facebook pages and posts

In the history of political marketing, the concept of 'brands' emerged out of satire. Alongside technological advancements, political candidates have adapted respective branding strategies to maintain their presence in the voters' minds. Nonetheless, 'watered-down', personal...

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Detalhes bibliográficos

Autor principal:	Setias, Veronica Rainne Wamelda (Autor)
Autor Corporativo:	University of the Philippines Diliman. College of Mass Communication
Outros Autores:	San Pascual, Ma. Rosel (thesis adviser.)
Formato:	Tese
Idioma:	English
Assuntos:	Political campaign > Philippines. 4aMarketing > Political aspect.