Online political brands and Philippine elections a content analysis of 2019 Philippine senatorial candidates' official Facebook pages and posts

In the history of political marketing, the concept of 'brands' emerged out of satire. Alongside technological advancements, political candidates have adapted respective branding strategies to maintain their presence in the voters' minds. Nonetheless, 'watered-down', personal...

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Príomhchruthaitheoir:	Setias, Veronica Rainne Wamelda (Údar)
Údar corparáideach:	University of the Philippines Diliman. College of Mass Communication
Rannpháirtithe:	San Pascual, Ma. Rosel (thesis adviser.)
Formáid:	Tráchtas
Teanga:	English
Ábhair:	Political campaign > Philippines. 4aMarketing > Political aspect.