Online political brands and Philippine elections a content analysis of 2019 Philippine senatorial candidates' official Facebook pages and posts

In the history of political marketing, the concept of 'brands' emerged out of satire. Alongside technological advancements, political candidates have adapted respective branding strategies to maintain their presence in the voters' minds. Nonetheless, 'watered-down', personal...

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Bibliografski detalji

Glavni autor:	Setias, Veronica Rainne Wamelda (Autor)
Autor kompanije:	University of the Philippines Diliman. College of Mass Communication
Daljnji autori:	San Pascual, Ma. Rosel (thesis adviser.)
Format:	Disertacija
Jezik:	English
Teme:	Political campaign > Philippines. 4aMarketing > Political aspect.