Integrated marketing communication advertising and promotion in a digital world
"This book shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion."--Back cover.
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
New York
Routledge
2018.
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| Những chủ đề: |