Integrated marketing communication advertising and promotion in a digital world

Integrated marketing communication advertising and promotion in a digital world

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"This book shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion."--Back cover.

Bibliografische gegevens
Hoofdauteur: Juska, Jerome M. (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: New York Routledge 2018.
Onderwerpen:
Internet advertising.
Internet marketing.