Strategic communication theory and practice the cocreational model

"A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication"--

Détails bibliographiques
Auteur principal: Botan, Carl H. (Auteur)
Format: Livre
Langue:English
Publié: Hoboken, New Jersey Wiley Blackwell 2018.
Édition:First edition.
Sujets: