Strategic communication theory and practice the cocreational model

"A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication"--

Manylion Llyfryddiaeth
Prif Awdur: Botan, Carl H. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Hoboken, New Jersey Wiley Blackwell 2018.
Rhifyn:First edition.
Pynciau: