00000ctm a22000003a 4500 UP-99796217613250305 Buklod 20200320152939.0 t gr 000 0 ta 200320s2011 xx d r |||| u| (iLib)UPD-00461567729 DMC rda eng tag Saringan, Ian Hope Egot 1987- author. Si Tito Boy, sa mata ng mga bakla a ritual view analysis of Boy Abunda as a gay media icon by Ian Hope Ego Saringan ; Fernando A. Austria Jr., adviser. Quezon City College of Mass Communication, University of the Philippines Diliman 2011. vii, 126 leaves 28 cm text rdacontent unmediated rdamedia volume rdacarrier Thesis (A.B. Broadcast Communication)--University of the Philippines Diliman April 2011. Available to the general public. "This study investigates how Boy Abunda, as a symbolic representation of media, gender and identity creates, transforms and modifies the culture of gays in Metro Manila. Iconic celebrities like Boy Abunda are cultural signs that serve as major definers of the prevalent ideas regarding class, race, gender, sexuality and identity. As such, they can be appropriated and integrated into a subcultural system of signs in the same ritual sense of creating and maintaining cultures. Hence, online focus group discussions were conducted to find out the perceptions of gay respondents in Metro Manila towards Boy Abunda as a media personlaity and as a representation of gender and identity. Richard Dyer's semiological concept of the Star Phenomenon was used to understand the respondents' perceptions on the cultural power of Abunda. More importantly, James Carey's Ritual View perspective was used to understand how these shared perceptions create and maintain the Metro Manila gay subculture. The discussions reveal that the respondents perceive Abunda as a prototype of the decent, intelligent and professional Filipino gay. Furthermore, as a symbolic form of their ideals, he serves as the representations of gay empowerment. More importantly, through his iconic status, he helps build a community of gays who want to be respected in the society as well. This leads to a possession of common faith among the members of the gay community." Austria, Fernando A., Jr. adviser. FI UP UPD DMC Thesis