APA (7th ed.) Citation

Steenburgh, T. How to sell new products: Focus on learning, not performance. Harvard Business Review.

Chicago Style (17th ed.) Citation

Steenburgh, Thomas. "How to Sell New Products: Focus on Learning, Not Performance." Harvard Business Review .

MLA (9th ed.) Citation

Steenburgh, Thomas. "How to Sell New Products: Focus on Learning, Not Performance." Harvard Business Review, .

Warning: These citations may not always be 100% accurate.