00000cam a2200000 i 4500 UP-99796217613249354 Buklod 20221209141336.0 a r |||| u| ta 221209s2017 xx |||||||||||||| | | 9781138232938 (paperback) (iLib)UPD-00449467156 CAL-13711 Forefront Php1,367.81 DFPL Prof. Ma. Luna S. Cleto DCAL rda eng DMLUC P 99 C42 2017 Chandler, Daniel author Semiotics the basics Daniel Chandler. Third edition. Milton Park, Abingdon, Oxon Routledge 2017. xx, 331 pages 20 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. "This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies."--Provided by publisher. Semiotics. Book FO Monograph UPD DCAL P 99 C42 2017 Book